Niche Network Avalanche Launch API for Affiliates

Niche online dating network Avalanche has launched an API for members of their affiliate program, Online Dating Cash.

The Florida-based company has been testing their user-registration API over the past year with select affiliates, and it now processes 15% of all member joins.

Avalanche – who operate over 22 brands, including, and – has also become the first dating partner of fellow Florida company Lead Wrench, a lead distribution platform for internet marketers.

Meir Strahlberg, CEO of Avalanche LLC, said: “More than 25% of all online daters are paying members on multiple sites, so it made sense to partner with other dating properties and exchange traffic.

“In order to create a positive experience for online daters wishing to seamlessly join more than one site, we focused on our API, and this became a top priority. 

“In addition to being the first integrated mainstream dating partner for Lead Wrench, we have established other strategic partnerships with affiliates and are in talks with a number of our online dating competitors.”

Affiliates can set up their API for free, with no monthly charges, by signing up via

Michael Vifquain, co-founder of Lead Wrench said: “Online dating affiliates use Lead Wrench to deliver a better experience by registering each user with the best-fit dating site for their particular interests.

“Partnering with Avalanche gives Lead Wrench customers access to a wider variety of niche dating websites providing much greater user-satisfaction and engagement while increasing their revenue potential over a traditional affiliate link scenario. It’s Win-Win.”

Customers can join a number of sites, with only one sign up, and once they are a member will be sent preference-based matches. Users who are non-responsive are deleted from the system within 48 hours.

Find out more here, and read our interview with Meir Strahlberg here.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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