Niche online dating network Avalanche has launched an API for members of their affiliate program, Online Dating Cash.
The Florida-based company has been testing their user-registration API over the past year with select affiliates, and it now processes 15% of all member joins.
Avalanche – who operate over 22 brands, including Amor.com, Date.com and Matchmaker.com – has also become the first dating partner of fellow Florida company Lead Wrench, a lead distribution platform for internet marketers.
Meir Strahlberg, CEO of Avalanche LLC, said: “More than 25% of all online daters are paying members on multiple sites, so it made sense to partner with other dating properties and exchange traffic.
“In order to create a positive experience for online daters wishing to seamlessly join more than one site, we focused on our API, and this became a top priority.
“In addition to being the first integrated mainstream dating partner for Lead Wrench, we have established other strategic partnerships with affiliates and are in talks with a number of our online dating competitors.”
Affiliates can set up their API for free, with no monthly charges, by signing up via OnlineDatingCash.com.
Michael Vifquain, co-founder of Lead Wrench said: “Online dating affiliates use Lead Wrench to deliver a better experience by registering each user with the best-fit dating site for their particular interests.
“Partnering with Avalanche gives Lead Wrench customers access to a wider variety of niche dating websites providing much greater user-satisfaction and engagement while increasing their revenue potential over a traditional affiliate link scenario. It’s Win-Win.”
Customers can join a number of sites, with only one sign up, and once they are a member will be sent preference-based matches. Users who are non-responsive are deleted from the system within 48 hours.
Find out more here, and read our interview with Meir Strahlberg here.