In a clever move against main rivals Tinder, dating app Hinge has said they will name and shame their users who are in a relationship.
A few weeks ago, GlobalWebIndex published research that said 42% of Tinder users aren’t single.
By surveying internet users about their browsing habits, the research company claimed that 30% of Tinder users were married, and 12% were in a relationship.
Tinder hit back at this research, describing it as “completely inaccurate”, and that the firm made guesses without having any access to real data.
However the damage may already have been done, as the story was widely circulated, and competing dating app Hinge is now looking to capitalise on the news.
In a blog post, the New York-based app said following the “buzz” around the story, they looked to see whether this was the same on Hinge.
They found that 1.6% of Hinge users are married or engaged, and an additional 2% are in a relationship.
The company said: “While this seems low, we want to ensure Hinge remains a trusted place for finding relationships.”
So with their next update, version 3.5, Hinge will now show whether a user is in a relationship on Facebook.
If someone identifies themselves as “married,” “engaged,” or “in a relationship” on Facebook, this information will now be published to their Hinge profiles.
It’s a clever PR move from Hinge, as well as being a nice feature to reinforce their relationship-focused brand.
Your move Tinder…