MobileNewsStrategy

Flirt App Momo Introduces Location-Based Ads

chinamomo

Popular Chinese messaging app Momo is set to introduce location-based ads.

The latest update to the “magical tool to getting laid” allows businesses to have their own profile pages within the app.

Momo is a location-based messaging service that lets you chat to people in your vicinity.

The location-based results come in a scrollable list, rather than a swiping function, and this is where the promoted profiles and advertisements are displayed.

They feature much like promoted posts on Twitter, but rather than the results being listed chronologically, they are listed by proximity.

Businesses such clothes shops could show adverts for their stores, and how far away they are.

In their last update, Momo introduced a new ranking system for users, where they could rate one another on a five star, and six tier basis.

Those with a high rating get access to more premium features.

The app has continued its huge growth, and now has over 150m users, 52m of whom are active every month.

Earlier this year it was singled out during a state crackdown of online pornography by the state news agency Xinhua, who described the app as “hormone-filled” and said it was a hot bed for prostitutes.

Momo is available in Chinese on iOS and Android, but their English version recently closed down.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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