Well-known as being the most popular gay hookup app around, Grindr is also helping form longer relationships, according to the LA-based company.
In celebration of Pride season, the gay dating app decided to survey its members, asking them about their use of Grindr, interests and tips for a successful profile.
Grindr received over 2,500 responses from users across the US.
Interestingly, the company found that over 47% of respondents said they had formed long-term friendships and relationships on Grindr, and 53% said they were open to having kids.
The company, which is reportedly looking for a buyer, said it was “delightfully surprised” with the data.
Over a quarter of Grindr users said the gay dating app was the mobile app they most frequently used, and “almost three quarters said that Facebook is the social medium that they most frequent, beating out Instagram, Twitter and Vine.”
Grind users said they spent an average of 54 minutes a day on the app – beating Facebook at 42 minutes.
The data also revealed that there are seven times as many married users as there are engaged users on the app.
In terms of tips for other singles, 70% of respondents were most likely to answer a message from someone with a face pic.
Live Nation recently revealed that Grind was a top performing marketing channel for promoting Madonna’s recent tour.
Live Nation employed Facebook’s Atlas ad platform to head the digital marketing campaign, and placed banner ads and sent out global messages to Grindr users to promote the tour.
Grindr are expected to continue this successful relationship with musical artists — apparently planning campaigns with Nicki Minaj, Idina Menzel, Ciara, Jessie J and Disclosure.
Check out the full survey results here.