Spark Networks is revamping its core dating platforms, after rapid developments in mobile technology left many of its products outdated and irrelevant in the online dating space.
In its latest financial report, the dating provider suffered a 22% drop in its year-on-year revenue, attributing the loss to a reduction in average paying subscribers and ARPU for its Christian and Jewish sites.
So in a bid to reposition itself as a leading niche dating provider, the company has announced that JDate and ChristianMingle have been re-designed.
The new JDate site is currently live, with the ChristianMingle site expected to launch in the next few weeks.
Spark said in addition to the appearance of the sites, they are also improving the back-end platforms and architecture, and giving them an easier browsing functionality.
Speaking about the update, CEO of Spark Networks, Michael Egan said: “At the beginning of this year we set an aggressive plan to rebuild our two key brands – JDate and ChristianMingle – to become relevant again to our customers and drive fundamental change in business performance.
“It has been an exciting and successful year with tremendous growth and development momentum. The changes and upgrades we are debuting today are the first step to strengthening our portfolio to become more nimble and innovative, as we build valuable products and services for our members.”
The updated design of the popular Jewish dating site was launched on Wednesday, giving the site a simplified user experience, a new “daily matches” feature to give users a better view of their best matches, and a re-designed message inbox.
Its mobile capabilities were also enhanced, and the site also offers an improved responsive design for those accessing the service on iPads and tablet devices.
ChristianMingle will see its site re-design launch in the next few weeks, and you can seen a preview of the new site here.
The new site offers a new Dashboard, letting you quickly see you matches, revamped profiles and a central communication messaging location.
Earlier this year, Spark Networks launched its first new product in years — a Tinder-style mobile dating app called Spark.