Tinder Launching Premium Service Next Month


Tinder will finally start making money in November, it was revealed in Philadelphia last night.

Speaking at the Forbes Under 30 Summit, Tinder’s CEO Sean Rad said the dating app will launch a premium service next month.

The app, owned by IAC, has been long expected to launch a monetisation strategy, after Match Group chairman Gregory Blatt said the app would start making money by the end of the year.

Blatt forecasted that Tinder could earn $75m in its first year, and would do so using a three-pronged approach – advertising, subscription and one-off payments.

On stage, Rad said: “We are adding features users have been begging us for. They will offer so much value we think users are willing to pay for them.”

At the Forbes Under 30 Summit, Rad did not explicitly say what the features would be, but hinted to Steven Bertoni that one would be related to travel.

He also said the next stage of Tinder would be about “expanding beyond your current networking and discovering new friends and things.”

Rad also said Tinder makes 15m matches every day, and sees over 1bn swipes.

Other titbits from the conference include Rad saying that “there is another side of the story no one’s heard”, regarding the sexual harassment lawsuit.