Dating app Happn is maintaining its impressive user acquisition rates, and is on track to catch dating app giant Tinder, according to its CEO.
Last week, the French app’s CEO Didier Rappaport revealed that the app was adding 1.2m users every month, projecting that it could be on level terms with popular app Tinder by 2017.
In addition to its strong user growth, Happn is also planning to roll out some new features to help improve its user experience.
Amongst the new features will be an additional voice messaging option that will allow users to send recorded messages to matches.
In an interview with Business Insider, Rappaport said: “For us, the evolution of our product is really important.
“We want to make a service that is more and more rich for our users and one that allows them to express themselves much more.
“The voice is something that is very emotional. Just listening to the voice of someone else can give you a lot of impression.”
The hyper-local app will also allow users to integrate the app with their own Instagram profiles.
Last month, Happn announced another $14m in funding, revealing its plans to expand into Asia.
The funding, led by Idinvest, took Happn’s total funding to $22m.
The app currently has a total of 8m users, with 700,000 of them based in the UK.
In a recent interview, Rappaport spoke about the app’s main rival Tinder, and its plans to continue challenging the online dating giant to further its own growth.
This week, Happn continued its partnership with Plan UK to launch a campaign highlighting the issue of child marriage.
Yesterday, the charity took over the app, with its stunt profile for Plan UK charity worker Mark, that appeared on the feeds of 400,000 users in London.
Happn joined the campaign to help raise awareness for the estimated 41,000 girls around the world who are forced into marriage every day.
Find out more about the campaign here.