In February, the Jewish dating site had their first major rebrand since 1997, launching the Get Chosen campaign with a series of cultural in-joke ads.
The campaign included billboards in Times Square, and used tag lines such as “More Jews than a Chinese restaurant on Christmas”, and “6,000 years of persecution just so you can go on Match.com?”
And now the site has announced a competition for consumers to create the next slogans, by posting suggestions on Twitter and Instagram with the hashtag #GetChosen.
Greg Liberman, Chairman and CEO of SparkNetworks, the owner of JDate, said:
“The launch of JDate’s ‘Get Chosen’ campaign sparked a lot of conversation and we want to provide the opportunity for people to tell their own ‘Get Chosen’ stories by creating and submitting unique taglines that showcase their Jewish experiences.
“The idea behind the ‘Get Chosen’ contest is to share and inspire taglines which celebrate the unique Jewish experiences uniting the JDate community.
“We look forward to seeing submissions by those who understand the important and, quite often, humorous nuances of being Jewish.”
The competition starts today and runs until 9th May 2014, and winners will get a free year on JDate, and their slogans published in the ad campaign.
The Get Chosen rebrand include the phrase being added to JDate’s logo, and a website redesign.
For official rules on the contest go here.