Google searches are becoming increasingly interpreted by an artificial intelligence (AI) system, as the company looks to embed the technology into all areas of its business.
A recent article by Bloomberg Business outlines the process used by the company to ensure reliable search results when using machine learning technology, and the key advantages of using such intelligence.
Written by Jack Clark, the article gives insight into the way artificial intelligence deals with generating search results for unique questions and ambiguous queries, detailing the workings of Google’s RankBrain technology.
Other companies like Facebook and Microsoft also use AI to filter results, whether it be for personalising newsfeeds or generating efficient search results.
Check out the full article here.