Tinder More Popular With Women In India, Sees 400% Download Increase

TinderOver the past year, popular dating app Tinder has seen a huge surge in downloads across India’s emerging mobile community, recording an impressive 400 percent download increase across the country.

After revealing information about its impressive growth rate in the country, the location-based dating app also said that women are responsible for more of India’s Tinder activity than men.

However, the company has not yet disclosed more specific figures about Tinder’s male and female user numbers for the region.

In a statement, Tinder’s India head Taru Kapoor said: “We are truly excited about the rapid adoption of Tinder in India…women particularly seem to love Tinder, sending more Super Likes than men each week, which is incredibly empowering.”

Kapoor added that in-app conversations tend to last longer in India than any where else in the world.

According to the app, Indians are sending 1m ‘Super Likes’ every week, with women being more active in sending them than men.

It also said that said 90 percent of its Indian users are aged between 18 and 34.

Earlier this month, its newly public parent company The Match Group released some impressive user numbers for the app, saying it now has approximately 9.6 million daily active users, with each user spending an average of 35 minutes on the app.

Tinder claims to generate 26m each day, and has so far made over 10bn matches since its launch.

The app recently unveiled its latest improvements, which are designed to help its users “make even more meaningful connections”.

The new features include the addition of job and education information to profiles, and the introduction of Smart Profiles, which dynamically highlight the most relevant information about a potential match.

Find out more about the new features here.