Apple iPhone Sales Flatline With Slowest Ever Growth


Sales of iPhones have stalled for Apple, despite the Cupertino company recording another quarterly revenue record.

The company registered revenue of $75.9bn and record quarterly net income of $18.4bn, which were both up from $74.6bn, and $18bn, compared to the year before.

However despite this, rather than selling the expected 75.5m iPhones, Apple sold 74.8m smartphones, which was only a 0.4% increase from the year before.

This is the slowest pace of growth since the iPhone was introduced back in 2007.

In 2015, sales of the iPhone grew by 46% year-on-year.

Speaking about this downward trajectory, eMarketer analyst Bryan Yeager said: “In 2015, Apple’s share of US smartphone users rose to 43.3% in 2015, up from 42.3% in 2014.

“Android, by comparison, saw its share of US smartphone users rise to 51.7% in 2015, up from 51.3% the previous year.”

However this trend did not harm Apple’s overall financials, with other products bringing in the revenue needed to make it a record-breaking quarter.

Speaking about the results, Apple’s CEO Tim Cook said: “Our team delivered Apple’s biggest quarter ever, thanks to the world’s most innovative products and all-time record sales of iPhone, Apple Watch and Apple TV.

“The growth of our Services business accelerated during the quarter to produce record results, and our installed base recently crossed a major milestone of one billion active devices.”

For the next quarter, Apple is predicting revenue between $50bn – $53bn, which is less than its Q2 2015 performance of $58bn.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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