San Francisco-based dating company Zoosk has just released the results of its first ever “State of Hispanic Online Dating Survey”.
The dating platform conducted the study to bring attention to any prevalent trends amongst its Hispanic consumers, and has uncovered some interesting results.
The survey was completed by 9,900 consumers in total, with approximately 850 of them from Hispanic backgrounds.
Participants were asked a series of questions about a number of topics, such as attitudes towards online dating, communication preferences and thoughts about moving in with a partner.
The survey found that 64% of male and 61% of female Hispanic participants said they would be happy to tell their family and friends they were on a dating site.
This is in comparison to the 73% of males and 79% of females of the general population – both Hispanic and non-Hispanic respondents – who said they would do so.
In addition to this, Zoosk found that Hispanic singles generally prefer picking up the phone when it comes to dating – with 39% of females and 53% of male respondents saying they organise first dates via phone.
And after the first date, over 60% of female and male respondents said phone was the preferred way of communicating.
Zoosk also found that while 80% of Hispanic respondents kiss friends and family on the cheek, they are often more reserved when on a date – 30% of female respondents saying their date may get the wrong impression if they kiss them on the cheek.
David Pedersen, Senior Communications Manager at Zoosk said: “Technology has changed the way we interact with others regardless of gender, age, or ethnicity, and increasing numbers of Hispanics are turning to online dating to meet potential partners.
“By having a better understanding of online dating behaviour and preferences, we can be better prepared to help ethnic groups, including Hispanics, find the type of partner they’ll like.”
They discovered that even though most Hispanic families are supportive of couples moving in, respondents may still be cautious – 24% of female respondents stated that they would wait until after marriage to move in with their partner.
To find out more about Zoosk, click here.