iHookup Social Changes Name To Friendable As Company Rebrands


Dating app iHookup Social has announced a rebrand, changing its name to Friendable.

The company recently completed its FINRA filing requirements with the state of Nevada to change its business name and stock symbol.

The company’s stock symbol is now FDBLD.

Speaking about the decision to change its name, the CEO of Friendable, Robert Rositano Jr. said:

“This announcement has been a long time in the making, and also marks one of the last steps in completing our full pivot to the “Friendable” brand.

“We are at the dawn of an amazing new phase of growth for our app, which includes maintaining our focus on extending the brand to the Android platform as well as building a business that is ripe for acquisition.”

Friendable is an app that lets users connect and chat with people nearby, socialise and send gifts – working in a very similar way to a dating app, but for social connections.

The name change is obviously to move its brand away from any “hookup” connotations that its previous name clearly focused on.

Rositano said the new brand aims to “minimize misinterpretation and is inherently ‘Friendly’ across all social circles.”

Friendable monetises with a premium service that costs $7.99, or users can buy 24 hour access to all Friendable paid features for $0.99.

Read more about the app here.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

Global Dating Insights is part of the Industry Insights Group. Registered in the UK. Company No: 14395769