After conducting a survey of 15,000 users, Indian dating app QuackQuack discusses 3 dating trends that will shape the year ahead. They include changing perspectives on sex, life, and gender roles.
19% of respondents, both men and women aged between 28 and 32, shared that they are approaching sex and dating in a new way in 2023. As sex is less taboo, daters are approaching the topic in a more open way, discussing it in the initial stages of a relationship.
This exploration and openness around intimacy also helps those who are not comfortable having sex during the dating phase, helping ensure they don’t face criticism for their decision, QuackQuack shares.
Another trend identified is the love-life balance. 22% of singles from India’s biggest cities shared that impressive jobs are no longer a status symbol, and that taking a break is becoming more valuable.
Maintaining a healthy work-life balance is becoming more important to these daters, with 12% sharing that they have unmatched someone who had a demanding job schedule.
The topic of modern masculinity also came up, with 34% of male respondents saying they are reconsidering their conduct and potentially toxic masculinity. Challenging this harmful behaviour will help men to express emotions and break gender roles, singles told QuackQuack.
Ravi Mittal, founder and CEO of QuackQuack gave his preview of the year ahead saying “”This past couple of years, we have seen several dating trends come and go. Virtual First Dates are on the rise post-pandemic. Almost 22% of our 21 million users have had a virtual first date this 2022. We are hopeful that it will slide smoothly into 2023 as well.”
QuackQuack’s survey was completed by 15,000 users, aged between 25 to 35, in tier 1 and tier 2 cities in India.