German dating provider Affinitas GmbH has announced its entry into the US market with the expansion of flagship brand, EliteSingles.
Following a soft launch in May this year, the relationship-focused dating site has now launched across the US.
Asked why they decided to move into the US market, Affinitas CEO David Khalil told GDI: “Following our successful launch in Canada in 2014, we know our company is ready and that our product resonates with a large number of singles.
“We think singles in the US are confronted with a plethora of new dating apps each week and have grown tired of the lack of quality control on mainstream sites”.
EliteSingles aims to cater to US consumers looking for a long-term relationship, while ensuring the site has a high quality user base by manually verifying each new user.
Affinitas said the site is experiencing rapid growth, registering thousands of users every month since the soft launch in May.
Affinitas are currently focusing on customer-centric marketing strategies to fuel their US expansion, which will include an upcoming TV spot.
The German dating provider has also extended its existing partnership with performance-based online marketing specialists Natural Intelligence – owner of Top10BestDatingSites.com – to help target US customers.
Yohai Barak of Natural Intelligence told GDI: “We are excited to further grow the partnership with Affinitas and look forward to our upcoming collaboration in the US.”
When asked why their review sites are such a useful marketing channel, Barak said: “Natural Intelligence operates multiple review/comparison sites in 12 countries around the world, in the dating industry as well as several other verticals.
“[We] target high intent users and help simplify the decision making process for them, resulting in extremely high quality traffic.”
They have been in partnership with Affinitas for approximately three years, and have also established long-term partnerships with many successful online dating brands including Match.com, eHarmony and Zoosk.