Research Estimates Gen Z Annually Spend £3,500 on Dates

A survey from British internet service provider Plusnet has found that the average UK person spends £53 every time they go on a date.

The results showed that Gen Z were the biggest spenders, with people aged 22 and under paying an average of £68. If someone committed to going on one date every week, this equates to just over £3,500 every year.

A separate survey from 2018 indicated that people could only afford £22 on a date and almost 12% had cancelled romantic plans due to a lack of money.

Exactly 1,000 people took part in the research which was commissioned to coincide with the busiest online dating day of the year.

56% of the respondents said that they couldn’t imagine a world without online dating, while 46% admitted to not going on a date without the help of an app within the last 10 years.

Plusnet’s Head of Marketing Chris Cotterill added: “With the internet now such an integral part of our dating lives and romance being revolutionised by online apps, we wanted to take a closer look at  how the nation’s daters are using technology to find love. 

“‘Dating Sunday’ is the perfect time to kick off dating new year’s resolutions and get online to find the one!”

Muzmatch had a successful ‘Dating Sunday’ with more than one million messages being sent throughout the day.

Read more here.

Dominic Whitlock

Dominic is the Editor for Global Dating Insights. Originally from Devon, England he achieved a BA in English Language & Linguistics from The University of Reading. He enjoys a variety of sports and has a further passion for film and music.

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