Age Discrimination Claim Made Against Tinder Over Subscription Prices

A disgruntled Tinder user has filed a class action complaint against the dating app over claims that he faced discrimination because of his age.

Vinny Troia paid $19.99 when he signed up for a ‘Tinder Plus’ premium account, but later found out that singles under the age of 30 only have to pay $9.99. 

The lawsuit alleges that Tinder has an “unfair and illegal age discriminatory pricing schedule and use of unconscionable contract provisions in violation of the Missouri Merchandising Practices Act (MMPA)”.

The issue has now been taken to the United States Court of Appeals for the Eighth Circuit after the court sided with the dating platform on an arbitration disagreement.

Tinder has a clause in its Terms of Use that is designed to protect itself from such allegations, although Troia argued that he didn’t agree to this because the wording was “inconspicuous”.

However, it was concluded that by creating an account and using the dating services Troia had accepted the conditions.

The appeal is due to get underway on 31st March.

At the beginning of 2019, Tinder gifted 230,000 users with 50 Super Likes each to settle a similar case regarding its higher prices for daters in their 30s. 

Individual plaintiffs who came forward with their own claims were also entitled to either 25 additional Super Likes, $25, or a one-month premium subscription. This brought the maximum value of the settlement to $17.3 million.

Read more here.