Alphabet Posts 21% Revenue Growth, Ad Revenue Now At $22.7bn


Alphabet has announced a 21% revenue increase with its second quarter results this week.

This takes the company’s total revenue to $26bn.

The figure would’ve been even higher if Alphabet hadn’t been hit with the $2.7bn European Commission fine this quarter for promoting its own shopping comparison service on its search results.

And in terms of advertising revenue, this increased 18% year-over-year, reaching $22.7bn – a vast majority of its total revenue.

Alphabeta CFO Ruth Porat said: “The main thing is we’re very focused on helping users and advertisers and are reviewing our options.

“We’re delivering strong growth with great underlying momentum while continuing to make focused investments in new revenue streams.”

According to eMarketer, Google has a 33% market share of the world’s $223.7bn digital ad revenue total this year.

This is compared to Facebook’s estimated $36bn.

Earlier this year, Google announced it would be letting users of Google AdWords remarket search ads to people who had watched their YouTube videos.

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