App Annie Reports Online Dating Users Spend $2.2 Billion in 2019

App Annie, a leading app market analytics and data provider, has today published its ‘State of Mobile 2020’ report.

The annual document analyses macro mobile trends, identifies the most popular app publishers, and makes suggestions about how businesses can do more to target their key demographics.

Consumer spend on dating apps in 2019 topped out at $2.2 billion, twice as much as in 2017. Tinder received more revenue from consumer spending than any other app in the past year, and was ranked second overall for the whole decade.

However, it was Tantan and Hily that were noted as two of the biggest breakout social apps, growing by 70,000% and 1,100% respectively.

Theodore Krantz, App Annie’s Chief Executive Officer, explained in a statement: “For brands and publishers worldwide, mobile is fueling digital transformation. 

“We uniquely surface both market data and critical advertising insights to optimize monetization and help our customers thrive on mobile.”

There were a total of 204 billion app downloads worldwide during 2019, a new yearly record. App store consumer spend also topped $120 billion, a figure that is double the global music industry.

Mobile continues to cement itself as the go-to source of digital entertainment, with the average user spending three hours 40 minutes on their smartphone every day.

Download the full report here