App Institute Uses Google Case Studies To Highlight The Positives Of Progressive Web Apps

App Institute has complied the latest statistics from Google’s case studies on Progressive Web Apps to find out how they compare to native apps.

Progressive Web Apps (PWA) are web apps that use modern web capabilities to deliver an app-like user experience.

Earlier this week, BharatMatrimony.com launched a Progressive Web App to give an app-style experience for the dating service on smartphones with low bandwidth.

The case study report found progressive web apps see a 68% average increase in mobile traffic and a 52% increase in conversions.

It was also revealed that progressive web apps are 15 times faster to load and install on average, and require 25 times less device storage compared to native apps.

Leading online retailers in Africa delivered PWA to consumers and saw a 12 times average increase in mobile users and a 50% reduction in bounce rate.

Twitter also built a PWA and saw a 70% reduction in data use and a 75% increase in tweets being sent.

Forbes also created a PWA to speed up load times for readers, seeing a 43% increase in sessions, a 100% increase in engagement and pages that loaded in 2.5 seconds.

The Chief Product Officer of Forbes Media, Lewis DVorkin said: “Too many digital redo’s simply shuffle elements around a screen like so many deck chairs.

“With our new desktop pages and mobile web app, officially called a Progressive Web App, we upended our thinking and rebuilt our technology house to produce some of the fastest loading pages on the Internet.”

See the full infographic below: