Apple to Enable Subscription Discounts for iOS Apps

Apple will soon let app developers present special subscription offers to existing customers, as well as those who have recently cancelled.

Previously discounts and free-trial periods were only available for new sign ups, but these added capabilities will help creators continue to grow and retain their user base.

The offers can be deployed in a flexible way, with it being made possible for 10 different iterations to be active at once. This is compared to just one deal option being presented to new customers.

Furthermore, the discounts won’t be publicly advertised, which will allow developers to target specific customers with the most relevant and valuable discounts for their individual needs.

TechCrunch is reporting that developers can now create and test these deals, but there is no set date for when they will be first available to consumers.

At the end of 2018, Apple hinted that it was planning to introduce in-app gifting. The update would mean users could purchase premium features or virtuals currencies and send them to a friend.

The App Store currently takes a 30% commission from all of the listed products. Plaintiffs have taken Apple in front of the US Supreme Court claiming that these fees mean developers are forced to charge higher prices to turn a profit. A verdict is expected to be delivered by the end of June.

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