Badoo Launches New Feature To Get Singles To State Their Dating Intentions

Badoo has launched a new mandatory feature to their platform to encourage daters to state their intentions. Research has revealed that 78% of daters feel stress and burnout due to mismatched intentions, where singles are not being honest about what they want from a romantic connection at the start.

In a bid to help singles find their perfect connection, it will now be mandatory for all daters using Badoo to be upfront about what they are looking for by listing their intention on their profile, stating which of the following options best applies to them:

  • Here to date: “I want to go on dates and have a good time. No labels.”
  • Ready for a relationship: “I’m looking for something that lasts. No games.”
  • Open to chat: “I’m here to chat and see where it goes. No pressure.”  

Other app features will be limited until a daters’ intention have been set, and following this, the Badoo app will show the selected intention on the dater’s profile, so other singles can be on the same page from the very beginning.

This latest move from Badoo is designed to help daters make authentic connections from the start and keep the dating experience straightforward, fun and exciting – whether that’s chatting, dating or finding a relationship.

The app has coined the term ‘Repeated Dating Disconnection’ for when daters continually face mismatches in intentions, whether they are looking for something casual, marriage and kids, or anything in between. According to new research, daters experienced an average of 6 (5.7) failed romantic connections in the last 12 months, wasting an average of £47.50 on each first date and leaving over three quarters (78%) of singletons feeling stressed and burnt-out.

The research, conducted by Badoo, found that societal pressures have played a big part in why daters have often found it difficult to be open about what they want from a relationship – 27% of daters say they want a serious relationship just because it’s what is expected of them by family or friends.

60% feel people make assumptions about their intentions based on their age and gender too, with 43% of women saying people assume they want to settle down, and 49% of men feel people assume they’re only looking for something casual. Gen Z feel like people assume they don’t know what they want, whilst daters over 30 feel like people assume they want marriage and kids.

Natasha Briefel, Marketing Director at Badoo comments, said:“Dating is more fun when you’re on the same page. After finding that mismatched intentions are one of daters’ biggest bugbears, we set out to create the antidote. The new feature helps daters to find people looking for the same thing as them, and get to what they want, sooner.”