NBA basketball team the LA Clippers has signed a patch deal with Bumble ahead of their game against the New Orleans Pelicans.
The Clippers have named the Bumble logo on the uniform as an “empowerment badge” to try and help promote gender equality.
Steve Ballmer, Clippers owner, said: “We wanted to do something where we could really stand out and do something meaningful. The way it is positioned it becomes part of the game, so it’s an opportunity to have more meaning for everybody.”
Whitney Wolfe Herd, founder and CEO of Bumble said: “We’ve had tremendous respect for the team that Steve built. The amount of women he has in leadership positions is not something you typically see in sports.”
Ballmer also mentioned that the new partnership will be later expanded to further programme towards women in the workplace, by including a stronger mentoring network.
He added: “If all you are doing is selling ad space, that’s not a bad thing. But if we are going a step further and building joint experiences with our sponsors that allow us to bring alive what we do and they do, you can’t do better than that.”
“We can sell signage to Chick fil-A in the arena, but if we do it the way we do it, it’s much more impactful. We feel the same way about what we are going to do with Bumble.”
The Clippers’ deal with Bumble has marked the 20th jersey patch alliance struck for this season.
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