Bumble has introduced new ‘Language Badges’ which will give its members the opportunity to showcase on their profiles which languages they speak.
Users can choose up to five options from over 100 languages. The update has a specific focus on India, with over 30 recognised languages from the country.
By adding language options to their profile, singles should be able to have more meaningful conversations with matches who have similar backgrounds. Internal data shows that users who have at least one badge saw a 34% increase in matches.
Bumble’s India Communications Director Samarpita Samaddar said in a statement: “With the launch of Language Badges single Indians will now be able to showcase their language preferences and communicate more easily with their potential matches.
“This is another way in which Bumble continues to offer single Indians opportunities to find people they are most compatible with, to make more meaningful connections.”
The top five languages selected in India since the feature was added are English, Hindi, Marathi, Punjabi, and Tamil.
There is a growing trend of language-specific dating apps in India to connect singles from the same cultures. Aisle has launched three new vernacular dating apps so far: Arike for Malayalam speakers, Anbe for Tamil speakers and Neetho for Telugu speakers.
Matrimony released its own matchmaking service for Tamil speakers, called Jodii, at the end of last month.
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