Bumble Bizz hosted a pop-up concert at Chelsea Music Hall in New York City, collaborating with Artista Records and JUV Consulting, a marketing company that advises major brands on how to appeal to teenage audiences.
The event marked the conclusion of JUV’s #InternSZN, and gave young millennials the chance to connect and relax after a summer getting their first work experience.
Audrey and JP Saxe, two Artista Records musicians, performed at the gig on 3rd August, where Bumble users were granted free entry and drinks.
JP Saxe revealed he was a former Bumble Date user but admitted that, despite everyone being “very lovely”, he never found a long-term relationship on the app.
He gave the watching audience some romantic advice, saying: “Don’t take advice from songwriters, they’re self deprecating and masochistic.”
Bumble’s professional networking mode launched an initiative at the beginning of June to try and increase gender equality in the music industry.
‘Empowered by Bumble Bizz’ is set to give aspiring female artists mentoring from successful singer, such as Bebe Rexha, as well as the chance to perform at a major festival in 2020.
The social app’s largest marketing campaign to date, ‘Find Them On Bumble’, promoted more than 100 real users at over 500 locations around New York. It showcased the diverse range of individuals who were on the platform and the unlimited connections that were waiting to be made.
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