Bumble CFO Explains Q1 Revenue Growth

In its Q1 earnings report, Bumble inc reported a 25.9% revenue growth, with an additional 98,000 paying users joining the platform. In a recent interview, Anu Subramanian, Bumble’s Chief Financial Officer, explained how the dating platform achieved this.

Looking at the quarter overall, Bumble Inc. earned revenue of $243 million, a 16% year over year increase. But how was this possible? Subramanian told Fortune that despite inflation, the dating sector is continuing to grow. 

When it comes to creating paying users, she highlights that it’s down to optimising the user journey, a process that is “actually the most important part of our job”, she explained.

Fostering a growing community of paying users relies on answering the questions of “At what point does someone using the app get a paywall? How do you market your features to a free user? How do you think about pricing in a different market?”, Subramanian shared.

“We focus heavily on making sure that product, marketing, and technology teams come to the table with their unique points of view,” she added.

Another way to drive engagement to a platform is developing new features. She highlights Bumble’s recently added ‘Compliments’ feature, which allows users to send a compliment before they match.

An interesting behind-the-scenes insight about the Bumble team is that all members of the company need to be using the app, whether it be the dating or BFF features. “…you need to know how the app works because ultimately, that is our bread and butter”, she said.

Subramanian became the dating platform’s Chief Financial Officer in 2020, after serving a similar role in companies such as Univision, Vice Media’s digital division, and the digital side of Scripps Networks Interactive.

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