Bumble’s Chief Operating Officer Sarah Jones Simmer spoke at the first Connect Series event on Thursday evening about the importance of company branding.
At the event, co-hosted by venture capital firm Accel and startup business community Philly Startup Leaders, Jones Simmer discussed the importance of a strong marketing brand.
She said: “If you don’t control the brand, consumers will do that for you.”
She explained how Bumble focused their branding on women and emphasised the importance of having the right people in the right workspace. Bumble’s executive team have made an effort to create a flexible working environment for women and parents.
“You really have to set out to solve the problem you want to solve. You have to know in your gut that you’re solving a problem that you have and that many other people have,” she added.
Whitney Wolfe Herd established Bumble, after discovering that traditional apps did not often meet women’s dating needs.
Jones Simmer said: “No one had really thought about, ‘How do we create the same ecosystem with women in mind?’”
In July last year, Bumble’s Chief Brand Officer Alex Williamson spoke to Fast Company on how to make a brand stick out. She advised companies to think of the brand as a person with strong opinions, and listen to user feedback to learn from their mistakes.
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