Bumble Develops In-House Marketing Mission with Global Creative Director Hire

Bumble has hired Drew Jaz to be its first ever Global Creative Director. The social app is looking to expand its marketing impact by forming a fully functional in-house creative agency.

Jaz had previously worked for mcgarrybowen, an advertising firm that has produced campaigns for Disney, Subway and Verizon.

He will now lead Bumble’s team of approximately 12 content creators at the Texas headquarters, but will also spend time travelling to other offices around the world to ensure a unified message is being delivered in all regions.

Bumble used to rely on third-party agencies for its major advertising campaigns, most notably the Serena Williams Super Bowl commercial and ‘Find Them On Bumble’.

Speaking to The Drum, Jaz said: “We will continue to lean on outside agencies where it makes most sense. My team is looking to really collaborate with a thought partner and break down the more traditional way an agency works with a brand. I see it as being a collaboration between my team and theirs.

“When you don’t have that barrier between the two and you’re really able to realize that you’re in this together – the outcome is always better.”

“Whitney and the senior leadership here have really done an incredible job of defining what that voice is for Bumble and making sure we’re reaching users in a really authentic way. It’s my job now to help guide the team and carry that torch and make sure we’re staying true to our mission.”

Bumble has been experimenting with different forms of media, such as a print magazine and a podcast, to get its message of equality and empowerment across to as many people as possible.

Michelle Tobin was hired as the new Vice President of Partnerships last month to help create opportunities for brands to target Bumble’s community with promotional campaigns.

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