Bumble has announced the launch of their first consumer store. The launch of Bumble Shop is the popular app’s first public venture into the consumer retail space.
As well as the launch of the first consumer store, Bumble has released a capsule collection of Bumble Basics, including t-shirts, hats, sweaters, accessories, and games. These items are now available for purchase at shop.bumble.com.
The Bumble Shop favourites include the Varsity Sweater, Bucket Hat, and the Question Game Card Game -Inspired by the Question Game feature within the Bumble app, the real-life card game is designed to help singles push past small talk and form deeper, meaningful connections.
Selby Drummond, Bumble’s Chief Brand Officer, said: “When Bumble was founded in 2014, we originally created our merchandise for the Bumble staff, brand ambassadors, and those who attended our events. However, before we knew it, people were asking where they could purchase our items – from pens to t-shirts, and everything in between! We’re excited to give our community an opportunity to engage and connect with us even further through the launch of our Bumble Shop.”
Bumble Shop has also released a number of custom limited-edition items with the inaugural partner of its rotating and quarterly collaborations: Aviator Nation, the popular 1970s-inspired California lifestyle brand. A co-branded selection of Aviator Nation’s fan-favourites such as the Ninja Hoodie, Ninja Sweatpants, and Classic Truck Hat are now available for purchase via the Bumble Shop.