Bumble has taken out full-page adverts in the New York Times and Wall Street Journal to stand in solidarity with women who are speaking about sexual harassment.
The adverts simply read “Believe Women”, and encouraged readers to respect women and take their allegations seriously. They were published the day after Dr. Christine Blasey Ford testified about her sexual assault allegations against Brett Kavanagh.
Speaking at a Women@Forbes Under 30 event, Whitney Wolfe Herd expressed: “It is an important moment to remember that for too long, women have been perceived as less.
“Whether that is in believing them or respecting them or honoring them or investing them or paying them. Enough is enough.”
Alongside the advert, Bumble has also made a $25,000 donation to RAINN, one of the largest anti-sexual violence groups in the USA.
In July, Match Group announced that it was forming a board to lead the fight against sexual assault. As part of the organisation, the dating company is working with RAINN to set up a hotline for users of Match Group’s dating platforms, who had experienced some form of harassment.
Bumble is one of the few companies that has taken a side in the current Kavanagh case and Wolfe Herd acknowledges that this is a risk for the business. Speaking to Forbes she said: “You have to remember that this is polarizing. We are taking a risk every time we do something like that and that is fine.
“I would not want to be in this business if we were not doing something that stood for something.”
Wolfe Herd sued Tinder for sexual harassment after she left the company in 2014.
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