Bumble took out full page advertising spaces in yesterday’s Wall Street Journal, New York Times and Dallas Morning News to celebrate the life of Ruth Bader Ginsburg.
The Supreme Court member passed away last week at the age of 87, and was seen as a figurehead in the fight for equality in the US. She was only the second woman to sit on the Supreme Court and oversaw landmark laws on women’s rights, same-sex marriage and abortion.
The advert simply acknowledged all of the ways she impacted the country and the people closest to her, by calling her a feminist and a hero, as well as a wife and mother.
Dominic Gallello, the Chief Marketing Officer for Bumble and Badoo, said in a LinkedIn post: “Today we honor Ruth Bader Ginsburg, a woman whose life and legacy allowed a company like Bumble to even exist.”
He also noted that the company will be making undisclosed donations to the American Civil Liberties Union (ACLU) and the Planned Parenthood Federation of America in Ginsburg’s memory.
It’s not the first time that Bumble has published minimal but impactful messages in national newspapers to raise awareness for social issues. In September 2018, it released an advert saying “Believe Women” in the New York Times, to tell readers to take all sexual assault allegations seriously.
Bumble also donated $1 million to a variety of organisations that were helping vulnerable people during the Black Lives Matter protests in June.
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