Bumble’s in-house sociologist has released a new survey which looks at the behaviour and attitude of people towards online dating.
Dr. Jess Carbino used a sample from the Bumble platform, and has concluded that the ‘hook up’ era is over as 85% of the app’s users are apparently looking for marriage or a relationship.
Carbino stated: “If you are looking for a meaningful relationship, Bumble is the app for you. The findings from our most recent study indicate that the hookup culture pervading some popular online dating apps is not a factor on Bumble.”
The survey discovered that new connections are being formed everyday on the platform, with 25% of Bumble users going on a first date with someone they met on the platform within the last month.
Men are said to be attracted to women who make the first move, with 63% of men saying that “women making the first move” was a big influence in why they began to use the app.
97% of female users are also confident first movers, as they have messaged their matches in the last month.
Dr. Carbino also found out that Bumble is not commonly thought of as being for hookups, with less than 4% of men and less than 1% of women admitting to looking for a hookup.
Dr. Carbino added: “It turns out that both younger and older women prefer making the first move and that it had a strong impact on their decision to use Bumble. For younger women, this is more likely to be their first foray into online dating, so being empowered to make the first move and the higher degree of control that comes with that may be influential in their decision to use Bumble. It is especially influential for older women, because historically women haven’t been empowered to initiate contact like this.”
She concluded: “Female Bumble users are empowered and ready to make the first move. These women have established their careers, experienced love, had families, and know what they want in their next relationship.”
See Bumble’s infographic below: