Bumble has surpassed $1 Billion USD in global consumer spending, according to mobile market estimate provider App Annie.
Bumble is the second most popular dating app by lifetime spend and the highest ranking dating app that prioritises women making the first move. The company went public in February 2021 and has continued to see success via its in-app subscription and in-app purchase model, where users can subscribe to Bumble Premium or Boost including travel features, spotlight, super-swipes, among others in addition to one-off credits.
The app also has wide reach globally among users. The top markets contributing to its lifetime consumer spend include western markets like the US (its HQ), UK, Canada and Australia, but also includes India, Mexico which are high-growth markets on mobile overall and represent strong future potential for user acquisition growth.
Lexi Sydown, Head of Market Insights at App Annie, said: “The mobile dating apps space has thrived even when people were forced to remain apart. The sector’s ability to quickly adapt their models with features such as video dating to keep consumers engaged is a testament to its success. The metaverse is the next space the sector has embraced with vigor. Bumble has announced plans to expand its BFF functionality and this comes just after Tinder’s parent company Match recently revealed it will embrace the metaverse concept by building an avatar-based virtual goods economy.”
Bumble recently launched their dating predictions for 2022, which has seen the female first dating platform predicting that drinking and boozy dates will decline in 2022, making way for hobby-based activities for budding couples. According the research released by the women-first dating app, hobby dates such as baking, walking, and comedy nights will overtake drinking and alcohol based dates.
The last twelve months, Bumble have seen a culture of ‘hardballing’, a term for really knowing what we want after months of reflection. Bumble’s research shows that this trend shows no sign of slowing down, with more than half of people on the app globally saying that they are now more upfront with partners about what they want.