Chappy Launches New ‘Zero Discrimination Day’ Campaign in Soho

Last week, Chappy unveiled its new ‘Zero Discrimination Day’ campaign in Soho, London.

The campaign has been launched to highlight the diversity of the gay dating app’s community. It is also aiming to educate audiences on the discrimination in today’s society.

It has also been launched to promote equality in law and in practice throughout the UN member countries.

The ‘Zero Discrimination Day’ campaign featured a series of 15 portraits and statistics and was projected by Projection Artworks. The campaign was featured on several different buildings around Soho.

Jack Rogers, Chappy’s co-founder, said: “Dating can be intimidating. It is our responsibility to create an environment that is safe and fun, not rude and abusive. Along with the Chappy Pledge we launched earlier in the year and our Zero Discrimination Day campaign, Chappy wants to mobilise positivity and respect, to create a space that is respectful to everyone. We’re very proud to be a part of such an important initiative.”

Chappy recently conducted research and discovered that 40% of gay men have experienced discrimination in the past year. Over half of the 500 people who were surveyed admitted to experiencing body shaming, racism or general abuse on dating apps recently.

Read more here.