The campaign has been launched to highlight the diversity of the gay dating app’s community. It is also aiming to educate audiences on the discrimination in today’s society.
The ‘Zero Discrimination Day’ campaign featured a series of 15 portraits and statistics and was projected by Projection Artworks. The campaign was featured on several different buildings around Soho.
Jack Rogers, Chappy’s co-founder, said: “Dating can be intimidating. It is our responsibility to create an environment that is safe and fun, not rude and abusive. Along with the Chappy Pledge we launched earlier in the year and our Zero Discrimination Day campaign, Chappy wants to mobilise positivity and respect, to create a space that is respectful to everyone. We’re very proud to be a part of such an important initiative.”
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