Chappy has undergone a major relaunch and has unveiled a new design in the process.
The changes come after co-founders Ollie Locke and Jack Rogers stepped down from their roles at the company.
Sam Dumas, who has previously worked with Vanity Fair and W Magazine, has taken over as Head of Global Brand.
The gay dating app has introduced a softer colour scheme to replace the original black and white design. The new colours are described as ‘Post-Millennial Peach’ and ‘Modern Maroon’.
Members of Chappy used to use a slider to determine whether they were looking for ‘Mr. Right’ or ‘Mr. Right Now’. The new scale now asks users to decide if they are in a ‘Cute’ or ‘Sexy’ mood.
Chappy is a part of the Badoo family, and received help from Andrey Andreev and Whitney Wolfe Herd to get ready for this relaunch.
Dumas told Gay Star News: “At its heart, Chappy is engineered to empower gay men to form positive, healthy relationships based in kindness and mutual respect, and that’s something I’m extremely passionate about.”
The relaunch comes with a zero-tolerance policy towards discrimination of any kind.
Profiles including phrases such as ‘No Asians’ are something that many LGBTQ dating apps are trying to get rid of in 2018. Grindr’s new Kindr campaign, expected to target this and related issues, is set to be introduced on 19th September.
Dumas continued to Gay Star News: “Blatant prejudice masked as preference is something we take seriously in an effort to maintain a safe, respectful community of users online. All reported cases go through a review process which can result in a permanent ban or a warning.”
In March 2018, Chappy released a ‘Zero Discrimination Day’ campaign in London, highlighting the diversity within the gay dating community.
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