Chispa, the Match Group dating platform for US Latines, has launched a new brand campaign called ‘Fluent in Amor’. The campaign focuses on romance & biculturalism, and is rolling out across multiple channels.
Chispa, which has nearly 9 million downloads, partnered with creative agency Majority for its first-ever brand campaign. ‘Fluent in Amor’ honours the duality uniquely felt by millions of bicultural singles who are equally proud of their Latin and American identities.
“No matter what you speak or how you identify, the language of love transcends all,” said Julia Estacolchic, Senior Brand Director, Chispa. “We created this anthem to capture the authentic romance of two worlds coming together without inhibitions”.
The campaign will roll out on November 6, 2023 across streaming, cable, digital, social, OOH, and in-app. It features Latine celebrities including fashion influencer Daisy Marquez, actress Amara La Negra, RuPaul crew member Bruno Alcantara, and content creator Pau Torres.
Beyond the campaign video, residents in Miami can expect to see billboards, wall art, and posters dedicated to ‘Fluent in Amor’. Users on Chispa will also gain access to new stickers and prompts within the app.
“Our Latine team members took great personal pride in the opportunity to create at the intersection of love, culture and heritage,” said Jorge Hernandez, founding partner and Chief Marketing Officer at Majority.