Coffee Meets Bagel (CMB) has announced a redesign of its interface which puts more emphasis on user profiles.
The new display removes the “Connect” and “Pass” buttons, replacing them with a heart and the option to comment. In beta, singles sending comments ahead of matching were 25% more likely to have their heart reciprocated.
“Some of our color choices and [user experiences] really felt like they were getting in the way of [singles] being able to focus on other users,” said co-founder Dawoon Kang.
The Coffee Meets Bagel logo has also been redesigned; it now interweaves the letters C and B to form a heart.
A statement from the dating app says of the logo: “We’ve also included a wink to our past logos you know and love. Inspired by bagels and coffee cups, we incorporated the geometry of a circle in our updated look.
“This visual language of a circle will eventually become a thread that connects elements throughout our visual identity, from app icons to illustrations.”
The rebrand will be complemented by more active social media accounts, notably Instagram, wherein CMB will look to open up the conversation about online dating.
The company, famous for rejecting Shark Tank’s Mark Cuban, saw user spend exceed $900,000 in November 2018. This figure was an increase of around 30% year-on-year.
Seven months ago, CMB secured $12 million Series B in a round led by the firm Atami Capital. At the time, the founders said the money was to be put towards international expansion, product, and a more CMB Experiences (such as Camp Meets Bagel).
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