Conservative Dating App ‘Right Hook’ Raises $150,000

Right Hook, a new dating app looking to target UK and US conservatives, has received an investment of $150,000 from London-based Venture BEYOND Capital (VENBEYCAP). The cash brings the total amount raised by the platform to over $200,000.

The startup was founded by Jared Picot, a business student at The University of North Carolina, after he realised that his beliefs were causing him to be treated differently on mainstream dating apps.

The interface will recommend ten nearby singles to each user, using a proprietary algorithm to determine compatibility. Picot compares the technology to that used by marketing companies looking to target consumers with advertisements.

Daters can also submit their voting record to land a verified badge on their profiles. 

Picot said in a press release: “We will be taking the time to put together a design that is user friendly and setting up the necessary infrastructure needed to prevent crashes and glitches so that the user experience will be smooth and seamless.”

Mandee Woodard, EVP of Business Affairs at VENBEYCAP, added that the success of competitor Righter “was a clear indicator of Right Hook’s potential”.

In March, GDI spoke to Righter CEO Christy Edwards about the future of conservative dating.

Right Hook’s website currently displays a countdown clock, which will run until launch day on 9 December 2019. There are currently just under 5,000 users signed up to beta test the product.

Read more here.

Scott Harvey

Scott is the Editor of Global Dating Insights. Raised in Dorset, he holds a BA from The University of Nottingham and an MSc from Lund University School of Economics and Management. Previously he has written about politics, economics and technology for various online publications.

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