Singles are now able to purchase Tinder Gold and Tinder Plus memberships using cryptocurrency, thanks to specialist payment platform Bitrefill.
Users can buy iTunes and Google Play gift cards with a variety of cryptocurrencies – such as Bitcoin, Ethereum and Litecoin – which can then be be redeemed for a premium subscription to the dating app.
Bitrefill ran a launch competition which gave away a $50 gift card to the person who came up with the best cryptocurrency-themed pickup line.
Users with certain reservations might now be tempted to sign-up for a premium account, as paying via crypto can be cheaper and more discreet than using than a credit card.
Dogecoin is one of the smaller currencies that is compatible with the gift cards, and experts believe this could cause its price to increase significantly.
Tinder’s Director of Product Jeff Morris Jr. founded Chapter One, a venture where he invests in various crypto startups. As of November 2018, he had already bought into 12 different businesses.
Former Chief Product Officer Brian Norgard invested in Secfi after he left Tinder, a company which created a device that automatically mines several different cryptocurrencies.
Also this week, the dating app collaborated with Burger King to run a promotion for Singles’ Awareness Day (15th February). A special profile was created in the app which let users purchase a Single Sourdough King burger for just one cent.
The fast food company offered coupons to Brazilian Tinder members last year following the release of the hit song ‘Jenifer’.
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