Monetisation is still the perennial problem for dating apps who have built their success by offering quality mobile dating services for free.
With Tinder finding a breakthrough with its three-pronged monetisation strategy last year, generating enough meaningful revenue to get to profitability is the new goal for dating apps.
A data company from Vancouver Island called Tutela says it can help with this, by partnering with dating apps to give them a new revenue stream of between $1m and $5m every year.
Tutela collects anonymous mobile data about the quality of 3G & 4G internet by partnering with location-enabled apps, then selling this data to telecom companies.
This software, which is currently running on 30m devices and in 170 apps, sits in the background of the mobile device, collecting anonymous data about mobile internet strength without going near any sensitive personal user data.
We recently spoke to Tutela’s VP of Sales and Partnerships, Tom Luke, for our latest GDI Meets video interview, who explains more: “The great thing about this is it’s incremental to all other sources of revenue, and for the app developers it’s just a one-off piece of work to integrate our code, which takes no more than a few hours. After that work is done, that’s it – there’s no on-going optimisation needed, they just forget about it and this new source of revenue flows in.”
Luke speaks about the type of dating apps the company is looking to partner with, the kind of data its software collects and Tutela’s plans to close the partner program this year before focusing on sales.
Find out more about Tutela’s anonymous data monetisation by watching the video below, and visit their website here.