Dating App Email Campaigns Analysed by SparkPost

Analytics platform SparkPost has published a blog article detailing how three leading apps utilise automated email technology to help users date efficiently.

Tinder sends subtle email alerts to singles who might have their push notifications turned off, letting them know when a new match has been made.

The simple message features a “Find Out Who” button which takes the recipient directly back into the app to view their new connection. SparkPost says this creates “a seamless full-circle customer experience”.

Back in July, Hinge introduced a feature called Most Compatiblewhich displays a new high quality potential match at the top of users’ news feeds each day.

Alongside this, an email gets sent to the two consumers suggesting that they should meet, with a link directing traffic back into the app once again.

Finally, Coffee Meets Bagel sends emails to users each day at noon, reminding them to stay active and check their beans or bagels. The in-app currency, which expires after 24-hours, allows them to make a limited number of daily connections.

Coffee Meets Bagel was forced to notify its users via email after data from over 6 million accounts was listed as for sale on the dark web.

The message read: “We would like to make sure you have the facts about what happened, what information was involved, and the steps we are taking to help protect you.”

It concluded by assuring its community that forensic security experts are reviewing the dating app’s safety systems and suggesting worthwhile improvements.

Read more here.