The report reveals that overall mobile digital ad spending is on the rise, growing by 35% to reach £4.58bn this year – a figure greater than that of TV for the first time ever.
And according to eMarketer, Facebook is expected to see incredibly impressive growth, with its ad revenue said to increase more than previously expected, by a whopping 31%, taking it over the £1bn mark to £1.19bn.
Facebook’s digital ad spending is also forecast to increase, growing by 23% in 2017 and 19% in 2018.
However, Google is still the front runner, with 39% of the UK’s digital ad spend market, and ad revenue expected to grow by 13.8% this year, to eventually hit £4.6bn by 2018.
And these figures are more than double eMarketer’s original projection from February, showing the massive boost digital ad revenue has seen this year.
That said, Twitter is predicted to fall in terms of revenue growth, with its market percentage expected to drop from the originally predicted 31% growth to just 14%, giving it £153.3m in 2016.
eMarketer senior analyst Bill Fisher said: “Across search and social media, mobile’s influence on ad spending continues to be significant.
“This is simply a response to consumer behaviour, with the majority of social media usage now occurring on mobile, and mobile search behaviour, too, becoming more pronounced.”
Check out the full report here.