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DOWN Introduces Icebreakers and Photo Challenge

DOWN App, the up and coming hookup and dating app, has introduced a quick-matching feature that randomly and instantly connects people from all over the world.

“Snap Match” was created to meet the needs of their 10 million-plus users who were stuck at home due to the pandemic. People were feeling lonelier than ever and the stats agree, too. DOWN has seen significant growth during the pandemic, with both revenue and user numbers growing more than twice.

With Snap Match, users will get a random match that fits their preferences, setting them up for a sex positive instant chat. Over a third of all connections on the dating app are being made through the feature. This month, fun mini-games called “icebreakers” are being added to Snap Match chatrooms, helping to replace the endless dating app Swiping Snooze with Get-to-know-you Gaming!

Colin Hodge, the Founder of DOWN App said: “Our focus is on improving the number of real personal connections people discover through DOWN. DOWN is the world’s best wingman – we want people to really connect, get to know each other better through fun chats, and create unforgettable experiences together. Icebreakers will make conversations easier and more captivating.”

According to Google Trends, “pickup lines”-related queries are seeing big increases. This means that people are seeking conversation starters online.

“We all know how frustrating it is when you match with someone you really like, only to find that the two of you have a hard time keeping the conversation going.” Founder Colin Hodge said.

Alongside the photo challenge, DOWN has also introduced icebreakers. Users can shuffle different questions to ask their matches using the “Would You Rather?” icebreaker. The wacky and sexy questions allow them to know their matches better, skipping the cheesy pickup lines for fun and revealing chats.

They say a photo is worth a million words, and The DOWN Team agrees. The “Photo Challenge” game allows users to trade spontaneous pictures that fit the challenge, while revealing more and more about themselves to their match. Curious singles in DOWN can choose different Photo Challenges to tackle with their match, such as “Show me something people normally wouldn’t see.” and “Send the 3rd photo in your camera roll.”

Luke Smith

Luke is the Editor for Global Dating Insights. Originally from London, he achieved a BA in Journalism from De Montfort University, Leicester. An experienced content writer, he enjoys a variety of sports, with a keen passion for his football team, Fulham FC.

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