DOWN Introduces Random International Connections Feature ‘Snap Match’

Popular hookup app ‘DOWN’ recently introduced a new matching feature that randomly and instantly connects people from all over the world.

‘Snap Match’ was created to meet the need of people who remain stuck at home and are only allowed to socialise offline in specific circumstances. Users can organise virtual dates without any geographical restrictions, leading to them learning about new cultures or finding the destination of their next holiday.

The feature plays off of the gamification of online dating making it more relaxed and fun. Singles spin the wheel to be matched with someone who meets their preferences, although the distance removes any pressures of looking for something too serious.

According to company data, 71% of members have used Snap Match in the first few weeks and over a third of all connections are being made through the feature.

Annie Chen, DOWN’s Head of Marketing, told Global Dating Insights: “We’re really focusing on improving the number of real personal connections people discover through DOWN this year.

“Snap Match allows users to find virtual connections almost instantly and around the world, without having to worry that their inboxes will be filled with random messages.”

DOWN has seen significant growth during the pandemic with both revenue and user numbers growing by approximately 100%. There are now eight million members on the platform.

Tinder also made its premium Passport feature free for all singles at different points in the pandemic to prevent them from running out of nearby matches.

Visit the DOWN website here.

Dominic Whitlock

Dominic is the Editor for Global Dating Insights. Originally from Devon, England he achieved a BA in English Language & Linguistics from The University of Reading. He enjoys a variety of sports and has a further passion for film and music.

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