eharmony is bringing voice recognition into the world of online dating with a new Amazon Alexa partnership.
Alexa is the voice service available for use with devices like the Amazon Echo and Echo Dot.
With the integration, UK singles on eHarmony will be able to ask things like “Alexa, ask eharmony about my matches”, or “Alexa, open eharmony and give me a summary”.
Given this command, Alexa will chat through new matches, share messages, summarise daily activity, and even deliver profile pictures to subscribers’ smartphones on demand.
Singles can also ask Alexa to find out who has viewed their profile, select favourites and send smiles.
Replying, Alexa has a variety of different programmed responses that include: “Let me tell you about your first match. Ooh la la! She lives five miles away!”, “Oh and there is X. What a catch! He seems great”,“You have five unread messages, woo hoo!” and “You are popular today!”
Speaking about the partnership, Romain Bertrand, UK Country Manager for eharmony said: “Deeper interaction with technology has reached exciting new levels, and we are proud to be the brand leading the charge when it comes to dating and relationships.
“We also know online dating can sometimes feel like a daunting if not solitary task. We’re confident that with Alexa on board we can increase confidence and create a deeper sense of intimacy for those using our service.
“Alexa will act as a guiding hand giving feedback on matches’ interests, personality traits and crucially, their levels of compatibility.”
To use the tool, singles must first link their eharmony account with Alexa on their Echo or Dot device, then say “Alexa, open eharmony.”
After this, they can navigate to various sections of the eharmony dating platform.
Last year, comscore made the prediction that by 2020, 50% of all searches will be voice searches.
Gartner also said it expected the voice search category to expand rapidly over the next few years, saying that by 2020, 30% of web browsing sessions will be done without a screen.
Find out more about the Alexa partnership here.