An eHarmony IT refresh that began in 2014 has just been completed.
This third phase of the LA-based company’s infrastructure refresh was started two years ago to support the high growth of the company over the past four years.
The tech update was designed to support both current growth and international expansion into new markets like Singapore and its new strategy of rolling out services for Spanish-speaking singles.
This started with the launch of eHarmony.com/espanol, which the company said caters to the 37% of its bilingual users who speak the language, as well as new potential Spanish-speaking singles.
It also includes new infrastructure for the company’s forthcoming job matching product, Elevated Careers, slated for release this year.
Speaking about the refresh, eHarmony’s CTO Thod Nguyen said it includes: “A razor sharp focus on the customer experience with emphasis on speed, agility, performance, and scalability has helped guide our decisions through this process.
“Our investment into the development of a highly sophisticated IT infrastructure will allow us to continue to innovate with our core eHarmony product and new products as well as gain actionable insights into user behavior that will help direct development and provide ever-better compatible matches for our customers.”
This week, eHarmony launched a fun feature in the run up to Valentine’s Day, tracking the amount of love shared by the UK public on social media.
The site created a real-time digital visualisation of love that uses Twitter’s Streaming APIs to calculate just how many times the word “love” or the heart emoji is used on social media.
At the tail end of 2015, founder Dr. Neil Clark Warren appeared on Bloomberg to talk about The Match Group’s IPO, as well as Elevated Careers, which the company has previously said will launch next month, although the product release has been delayed before.
Watch the appearance here.