eHarmony has added another layer to its paid subscription service, offering singles more features for an extra $30 a month.
With the new premium option, eHarmony is offering singles more browsing options, message tracking, profile consultation and monthly profile spotlights.
They will be available for an extra $30 a month, on top of the standard eHarmony price.
In the US, eHarmony offers a 12 month subscription for $26.95 per month, a six month subscription for $33.95 per month, and a three month subscription for $57.95 per month.
At the moment, the site is also offering an annual subscription for $15.95 per month using a special code.
For eHarmony users in the UK, prices start at £7.95 per month for twelve months, then increase to £18.85 per month for a six month plan and £26.95 per month for a three month subscription.
Singles can also choose to pay £49.95 for just one month’s subscription.
With the paid service, singles can see matches’ photos, send and receive as many messages as they want and also see who has viewed their profile.
Subscribing also lets users browse for matches outside of their set preferences on the platform.
The freemium version, on the other hand, has no profile pictures and doesn’t let you message potential matches, but you can choose up to five pre-set questions to send to a match, who can then choose their response from a list of answers.
The new added Premium version gets you a “one-time profile consultation” with an eHarmony expert, and ensures your profile is promoted for an entire day every month with a Spotlight feature.
Paying users can also see who is reading their messages, and have the ability to go incognito – to see who has been viewing their profile, and then check their profile without the user being notified.
Speaking about the new $30 subscription layer, eHarmony CEO Grant Langston said: “Over the last few years, we tested a variety of premium services focused on delivering a more personalised online dating experience.
“In keeping with our mission to provide compatibility matching to a diverse population, we decided to focus our efforts on releasing a solution that could help a large volume of online daters today.
“eHarmony Premium is a refreshing new way to help people immediately increase their chances of finding love. This is just the beginning.
“We plan to roll out additional amenities and tiers in the coming year including professional photography and coaching advice, to name a few.”
Last year, eHarmony made its 149-question survey optional and began offering a basic profile, which can be activated by answering a few quick questions to start receiving matches.
The company also launched a compatibility score called “The Two of You Together”, which shows the top three attributes users share.
eHarmony also ditched its email-style messaging system for a real-time chat-style version.
At the start of 2017, Langston also announced a number of further tweaks to the new eHarmony service, including the ability to send five questions at a time and adding photos to its messaging system.
To find out more about the new $30 subscription layer please click here.