Jeannie Assimos, Vice President of Content at eHarmony, has interviewed with Huffington Post under the headline ‘How This Female Leader Is Committed To Changing The Online Dating Game’.
She describes her background working for Entertainment Tonight, and how the move into online dating came when she became bored of telling the same “types of stories”.
She outlines an interest in love, breakups and dating – particularly in the importance of relationships for well being.
For Assimos, online dating is an avenue to get important information to people so they can make better choices in their romantic lives.
She thinks eHarmony and the wider dating industry has transformed the way people meet – it’s easier to go on dates than ever before, and easier to meet people who might have lived nearby for years.
The scientific approach eHarmony takes to dating was something that impressed Assimos about the company – the eHarmony divorce rate is just under 4%, compared to a US national average of 50%, and the platform attributes this to the work of the ‘relationship labs’.
She feels eHarmony will be a haven for people once ‘swiping fatigue’ sets in, and thinks dating apps are definitely here to stay.
One of the trends the data at eHarmony has shown, she revealed, was that young users had the highest fear of being ‘ghosted’ on the app. Conversely, older users had the highest fear of being catfished.
To tackle both problems, Assimos recommended meeting in a public place as soon as possible with a promising date.
She also notes that a great way to get into the dating industry is through internships.
Read the full interview here.