Recently, the dating company introduced a brand new open search tool to its iOS app in the US, which lets both basic and premium users search for matches based on their preferences.
With the new feature, singles can gain access to and filter EliteSingles’ “dating pool” to make their own match decisions – a big move for the dating brand, which previously only suggested matches based on users’ answers to a personality test.
EliteSingles has also made changes to its “have you met…” feature on desktop in the US, which now offers users 100 top matches every day, rather than the previous 20.
Members can also filter the 100 suggested matches, which are based on preferences like education level, age, desire to have children, and distance.
Adeem Maqsood, Senior Product Manager at EliteSingles, said: “When working on product developments, the user is always at the centre.
“Our most recent updates really give our members an even better chance of meeting the perfect match.
“By opening up our match pool, we’re giving our users the tools they need to create their own search criteria and filter by personal preference.
“As a result, they have even more opportunities to communicate with the right people.”
With its new fully-responsive design, singles in the UK and Ireland will now see more distinct sections for their profile, images, personality and interests.
The platform has also introduced new ways for basic and premium users to customise their profiles, with a gallery for members to upload, import and take photos, and new page backgrounds, which singles can choose from a selection of images offered by the platform.
Maqsood said: “Choosing a partner is a highly emotional and very personal task. Our latest updates reflect this, putting the user at the centre of the product, with a responsive design and layout tailored to each user’s needs.
“We are constantly receiving feedback from our users; this always drives the direction of our product updates and this development is no exception.
“Our users want to personalise their experience, so we’re responding with an upgraded profile layout, choice of background images and a dedicated gallery for photographs.
“And that’s not all, we’re currently working on a new messaging area to further improve the customer experience.”