Emojis Boosted Push Notification Opens By 85% In 2016


Using emojis in push notifications boosted app opens by a huge 85% last year.

In a recent study called “Winning App ❤️  (& 💸 ) With Emojis”, App Annie looked at over 2.6bn push notifications sent throughout 2016, to find out how emojis aided app engagement.

The report revealed that in 2016, emoji use in push notifications increased by a massive 163% compared to the year before.

And interestingly, push notifications with emojis were opened 4.51% of the time, compared to just 2.44% for those without.

Android users were also found to engage more with these type of notifications – open rates found to be 135% higher for those with, compared to those without.

This is compared to a 50% increase for iOS.

App Annie said: “As global app store revenue has increased over the years, and there’s more at stake, mobile marketers are becoming smarter about sending messages that respond to user preferences.

“From personalization to emojis, sending content that resonates on an emotional level can help you drive more ROI in your apps.”

Find out more by downloading the study here.